Roofing marketing services that actually work
We don’t just run ads. We build complete, predictable lead systems designed specifically for roofing contractors—so you can stop chasing leads and start scaling with confidence.
Why most roofing marketing fails
It’s not your fault. The old playbook is broken.
For years, roofers have been told to “just get to page one on Google.” But that’s a red ocean: a bidding war against every other contractor in your city, all fighting for the same 3% of homeowners who are actively shopping.
Meanwhile, 97% of your future customers are scrolling Instagram or Facebook—completely unaware they even need a new roof yet. That’s where we come in.
We’ve flipped the model. Instead of just capturing demand, we create it—using a strategic blend of Meta ads, Google capture, and automated lead conversion.
Our 3-part service framework
A complete system, not just a collection of tactics.
01
Proactive demand generation
Using Meta Ads (Facebook & Instagram), we find qualified homeowners in your exact service area—before they’re shopping. We use authentic, on-the-job content and hyper-targeted data (home age, location, past customers) to build your brand as the local authority and fill your pipeline with exclusive, low-cost leads.
02
Active demand capture
When a homeowner is ready to search, you’ll be there. We run precision Google Ads to capture high-intent traffic and optimize your Google Business Profile so you dominate the local “Map Pack.” This ensures you’re visible at the exact moment they’re ready to buy.
03
Instant lead conversion
A lead that waits 10 minutes is dead. We integrate with your CRM (or provide one) to trigger instant SMS and email follow-ups the second a lead comes in. This automated nurturing qualifies leads and books appointments—so your sales team can focus on closing, not chasing.
What’s included in every partnership
No hidden fees. No lock-in. Just transparent, results-driven service.
You own everything: Your website, ad accounts, and lead data from Day 1.
Dedicated account manager: A real human who knows your business and CPA goals.
Monthly strategy calls: We review real data—not fluffy reports—and adjust based on what’s working.
Market exclusivity: We only work with one roofer per core service area.
No long-term contracts: 90-day "recommended" commitment, but always month-to-month.
Built for your business model
Most marketing agencies pitch a one-size-fits-all funnel. They slap “roofing” on a generic template and call it a day. But your business isn’t generic—you either thrive on insurance jobs, retail cash jobs, or a mix of both. And each requires a completely different marketing strategy.
That’s why we start every partnership by asking:
“What kind of roofing business do you want to run?”
Then we build your system around that answer.
A
For Retail-Focused Roofers
(Full replacements, upgrades, financing, homeowner-paid)
Messaging that builds trust, not urgency: We focus on craftsmanship, warranties, and long-term value—not “storm damage!” hype.
Target older neighborhoods: We use Meta’s detailed targeting to find homes 15+ years old in your zip codes—homeowners who are likely due for a replacement.
Financing-forward landing pages: We integrate financing options (like Hearth or GreenSky) directly into your funnel so price isn’t a barrier.
Google SEO for “best roofer in [city]”: We optimize for branded, high-intent local searches that signal a homeowner is ready to choose you, not just compare quotes.
Result: Higher average ticket size, stronger brand loyalty, and referrals that compound over time.
B
For Insurance Restoration Roofers
Hyper-local storm targeting: When a storm hits within 25 miles, we activate geo-fenced Meta ad campaigns within hours—getting your name in front of homeowners before the adjuster even arrives.
Adjuster-ready content: Your landing pages feature detailed scopes, Xactimate screenshots, and process explainers that build credibility with both homeowners and insurance reps.
Urgency without sleaze: We use clean, professional creative (not “CALL NOW BEFORE IT’S TOO LATE!”) that positions you as the calm expert in a chaotic moment.
Google Ads for “hail damage roof inspection”: We capture high-intent searches in real time, so you show up when urgency is highest.
Result: Higher average ticket size, stronger brand loyalty, and referrals that compound over time.
C
For Hybrid Businesses
(You do both—and want to control the ratio)
Dual-track campaigns: We run separate ad accounts and funnels for insurance vs. retail—so your messaging never confuses the two audiences.
Lead tagging & routing: Every lead is auto-tagged by source and intent, so your sales team knows instantly whether to talk financing or file a claim.
Customized nurturing: Insurance leads get a “storm checklist” and adjuster prep guide. Retail leads get a “roofing 101” guide and customer gallery.
Data-driven balance: Monthly, we analyze which channel delivers better margins—and help you shift budget to match your ideal business mix.
READY TO GIVE US A TRY?
Ready to See Your Custom Plan?
We offer three transparent service packages—Jumpstart, Momentum, and Skyrocket—designed for different stages of growth.
Copyright 2025 . All rights reserved.
Rodeo Marketing LLC. https://rodeocode.com/