Frequently Asked Questions

Whoever told you that was doing it wrong. Google Ads are great for capturing the 3% of the market that is actively searching. Meta Ads let us create demand with the other 97%. We find homeowners who need a roof but aren't shopping yet. This builds your brand, fills your pipeline with lower-cost leads, and gets you in the door before your competition even knows the lead exists.

Perfect. We integrate with almost every major roofing CRM (JobNimbus, AccuLynx, Salesforce, GoHighLevel, etc.). The tool doesn't matter; the automation does. We'll set up the "speed-to-lead" system inside the software you already use.

Our Jumpstart package is built for you. We'll focus 100% on running your ad campaigns driving all that new traffic to your existing site. If we see your site isn't converting, we'll be the first to show you the data and suggest an upgrade to Momentum.

Absolutely! We hyper-target by ZIP code, city, or county

Yes! We help startups scale with predictable lead flow.

No. Our fee is for management, strategy, and automation. Your ad spend is paid directly to Meta/Google. We recommend a minimum starting ad spend of $1,500/mo ($50/day) on Meta and (if on Jumpstart/Momentum).

Yes. We guarantee market exclusivity. We will not put two clients in direct competition in the same core service area. When we partner with you, our goal is to make you the dominant player.

No long-term contracts. Cancel anytime with 30 days’ notice because we believe we have to earn your business every single month. We ask for an initial 90-day commitment to get through the build-out and data "seasoning" phases, but we don't obligate you to do it. Our partnership is month-to-month.

You’ll start seeing leads within the first 7–10 days after launch. However, the system truly optimizes and scales between days 30–60 as Meta and Google learn who your ideal customers are. Most clients see their lowest cost-per-lead and highest appointment volume by month 3.

We don’t sell “guaranteed leads” — that’s a red flag in our industry. What we do guarantee is full transparency, aggressive execution, and a system built on your real business data. If we’re not hitting agreed-upon KPIs (like cost per qualified lead) by day 60, we’ll work with you to fix it or part ways. No empty promises—just real partnership.

Most agencies are generalists who resell leads or run lazy Google Ads. We’re specialists who build your demand using Meta-first strategy, ownable assets (your website, your ad accounts), and automated lead conversion. Plus, we only work with one roofer per market—so we’re fully invested in your success, not splitting attention across competitors.

Absolutely. In fact, we tailor your campaigns based on your ideal mix. If you prefer high-ticket insurance jobs, we’ll target recent storm areas with adjuster-ready messaging. If you love retail replacements, we’ll focus on older-home neighborhoods with financing offers. Your business model drives our strategy—not the other way around.