packages & pricing
Rodeo Leads builds predictable, high-profit lead systems for roofers. We use a "Meta-First" ad strategy to find qualified homeowners before they ever search for your competition.
The roofing marketing playbook is broken
Waiting for Google searches or the next hailstorm is a reactive, high-cost way to grow.
The old way
For years, marketers have pitched you the same old playbook: "own the first page of Google."
Here's the problem: that's a red ocean. It's a constant, expensive bidding war against every other roofer in your city, all fighting for the same small group of homeowners who are actively getting 3-5 quotes. You're paying a premium just to be a name on a list.
And "storm leads"? That's even worse. You're buying the same shared, stale spreadsheet as 10 other contractors, racing to be the first one to call a lead who's already frustrated.
The Rodeo way
We've flipped the model. We are a demand generation partner.
Our primary focus is Meta Ads (Facebook & Instagram). Why? Because that's where homeowners spend their time. We use powerful data to identify and engage qualified homeowners in your exact service area before they're actively shopping.
We don't just capture demand; we create it. We build your brand as the #1 authority, so when they do need a roofer, you're the only one they think to call. We then stack Google Ads & SEO on top, creating a complete system that gets you in front of them at every single stage of their journey.
Your complete roofing growth stack
Waiting for Google searches or the next hailstorm is a reactive, high-cost way to grow.
Proactive demand generation
(Meta Ads)
This is our "offense." We don't use cheesy stock photos. We use authentic, on-the-job videos and images that stop the scroll. We target homeowners based on home age, zip code, past customer lists, and lookalike data to put compelling offers in front of them. This generates a steady flow of exclusive, low-cost leads while building your brand as the dominant local expert.
Active demand capture
(SEO & Google)
This is our "defense." When a homeowner is searching, you have to be there. We run hyper-efficient Google Ad campaigns to capture high-intent searchers at the bottom of the funnel. Simultaneously, we optimize your Google Business Profile (Google Maps) to ensure you are the #1 roofer that appears in the local "Map Pack".
Instant lead conversion
(CRM automation)
This is what makes the system work. 90% of agencies fail at the handoff. A lead that waits 10 minutes is dead. We plug directly into your CRM (or provide one) to trigger instant, automated SMS and email follow-ups the second a lead comes in. We nurture them, qualify them, and set the appointment, letting your sales team do what they do best: close.
"Rodeo Leads saved our business"
Hear from a roofing owner who is winning their market with a real system.
"If you are at your wits' end with bleeding money everywhere, you need to get with Rodeo Leads immediately." "They are worth so much more than what I'm actually paying for them" "We started doing double what we were doing before we started working with them" - Rena Cohen, Owner of Cohen Family Roofing & Restoration
Choose your package
No long-term contracts. No "gotcha" setup fees. You own your accounts, your website, and your data. Period.
Jumpstart
$1,700/mo
Gets things moving quickly with ads
Consistent Meta Ad Management (Facebook & Instagram)
Lead Tracking & CRM Automation (Instant SMS/Email Nurture)
Month to month - No contracts
Momentum
$2,950/mo
Adds the website/SEO to keep leads flowing long-term
Custom Website Design (Built to convert)
Starter SEO Services (Foundation-building)
Consistent Meta Ad Management
Google Maps SEO
Lead Tracking & CRM Automation (Instant SMS/Email Nurture)
Month to month - No contracts
Domination
$5,950/mo
Taking over the whole market with Google & FB
Custom Website Design
Full-Scale SEO Services
10 Pieces of Content / Month (Blogs, Location Pages)
Back-linking & Technical SEO
Consistent Meta Ad Management
Consistent Google Ad Management (PPC)
Google Maps SEO
Lead Tracking & CRM Automation
Dedicated account manager
Month to month - No contracts
Not all "Roofing Marketers" are created equal
Waiting for Google searches or the next hailstorm is a reactive, high-cost way to grow.
| FEATURE | RODEO MARKETING | MOST AGENCIES | "CHEAP" LEAD GENS |
|---|---|---|---|
| Your Assets | You own your website, ad accounts, and lead list from Day 1. Period. | They build on their accounts and hold your assets hostage. | You own nothing but a stale spreadsheet of names. |
| Lead Quality | Exclusive, generated for your brand. Nurtured by automated SMS. | Mixed quality. They send an email to your inbox and wish you luck. | Shared with 5 other roofers. Cold, old, and angry. |
| Ad Strategy | Proactive demand generation (Meta) + reactive capture (Google). | Only reactive Google Ads. (A high-cost bidding war). | A generic "Hail Damage!" ad run for 2 days. |
| The Website | A custom-built, conversion-focused asset you own. | A basic, slow template (if they offer one at all). | What website? |
| Transparency | A live dashboard and a monthly strategy call with a partner who knows your CPA. | A confusing, fluffy PDF report that hides the real numbers. | You get what you get. No support. |
Your 60-day flight plan to a predictable pipeline
Here's what you can expect in the first two months.
01
Deep-Dive & Strategy
(Days 1-7)
We're not just marketers; we're partners. We get on a 90-minute kickoff call to learn your real numbers. We'll define your ideal jobs (retail vs. insurance), your most profitable services, your exact service map, and your "Done-Right" brand voice. We build the strategy right, the first time.
02
Funnel & Asset Build
(Days 8-30)
This is where we build the machine. Our team writes your ad copy, builds your Meta & Google campaigns, and configures your CRM automations. For Gold/Platinum clients, our design team starts building your custom, conversion-focused website.
03
Launch & Data Ingestion
(Day 31)
We go live. Ad campaigns are activated, the lead funnel is tested, and your Google profile optimizations are pushed live. The first leads start to flow as the Meta and Google algorithms begin "seasoning" and learning who your ideal customer is.
04
Optimize & Scale
(Day 60+)
This is where the partnership truly begins. We hold our first monthly strategy call to analyze real-world data. What's the Cost Per Lead? What's the Appointment-Set Rate? We identify what's working and double down. We cut what's not. We optimize for revenue, not just clicks.
Your questions, Answered
We understand that you might have some unanswered questions or concerns.
Why Meta Ads first? I've heard they don't work for roofing.
Whoever told you that was doing it wrong. Google Ads are great for capturing the 3% of the market that is actively searching. Meta Ads let us create demand with the other 97%. We find homeowners who need a roof but aren't shopping yet. This builds your brand, fills your pipeline with lower-cost leads, and gets you in the door before your competition even knows the lead exists.
What if I already have a CRM?
Perfect. We integrate with almost every major roofing CRM (JobNimbus, AccuLynx, Salesforce, GoHighLevel, etc.). The tool doesn't matter; the automation does. We'll set up the "speed-to-lead" system inside the software you already use.
What if I already have a website I like?
Our Jumpstart package is built for you. We'll focus 100% on running your ad campaigns driving all that new traffic to your existing site. If we see your site isn't converting, we'll be the first to show you the data and suggest an upgrade to Momentum.
Can I target specific cities?
Absolutely! We hyper-target by ZIP code, city, or county
Do you work with new roofing companies?
Yes! We help startups scale with predictable lead flow.
Is ad spend included in the package price?
No. Our fee is for management, strategy, and automation. Your ad spend is paid directly to Meta/Google. We recommend a minimum starting ad spend of $1,500/mo ($50/day) on Meta and (if on Jumpstart/Momentum).
Do you really only work with one roofer per area?
Yes. We guarantee market exclusivity. We will not put two clients in direct competition in the same core service area. When we partner with you, our goal is to make you the dominant player.
Is there a contract?
No long-term contracts. Cancel anytime with 30 days’ notice because we believe we have to earn your business every single month. We ask for an initial 90-day commitment to get through the build-out and data "seasoning" phases, but we don't obligate you to do it. Our partnership is month-to-month.
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Rodeo Marketing LLC. https://rodeocode.com/